Rebranding the BP Logo: The 25 Funniest and Most Creative
source: Twisted Sifter on Monday, May 31, 2010 filed under ART & DESIGN CURRENT EVENTS FUNNY.
Photograph by AP Photo/Gerald Herbert
As of June 1st, 2010, at least 20 million gallons (75.7 million liters) of oil has spilled into the Gulf of Mexico. This has been a complete and utter disaster for BP in every sense. The timing, the location (i.e., it didn’t occur on the borders of a developing nation), it is all bad for BP right now. Everyone is chiming in and it won’t stop until the leak does.
Greenpeace UK has just launched a campaign/contest urging people to ‘rebrand’ the BP logo and show that they aren’t ‘Beyond Petroleum’ as their slogan suggests. While entries are open until the end of June there have already been over 300 to date! I’ve culled 25 of the more interesting submissions below. (see entire collection here)
THE ORIGINAL
From BP Corporate: Our visual identity reflects the revolutionary quality of our business.
Our logo was launched in 2000, and was designed as a dramatic break with tradition. It is unlike any other energy identity, and symbolises a number of things - from the living, organic form of a sunflower to the greatest source of energy…the sun itself.
The colours of the ‘Helios’ – named after the Greek god of the sun – suggest heat, light and nature. It is also a pattern of interlocking shapes: like BP, a single entity created by many different parts working as one. This was particularly relevant, as the new brand was launched after a series of mergers and acquisitions. It united all the heritage companies and employees that now make up BP and its global brand.
THE BP ‘REBRAND’
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SOURCES
- Greenpeace UK Competition Page
- Flickr Gallery of all Entries
25 Hilarious Illustrations by Glennz
By Twisted Sifter on Monday, June 14, 2010 filed under ART & DESIGN FUNNY.
Glenn Jones is a graphic designer and illustrator from Auckland, New Zealand. ‘GLENN’ from ‘NZ’ = GLENNZ; which was his user name on the T-shirt design site Threadless.com. What started as a hobby quickly became a booming success, eventually leading to the launch of his own t-shirt site GLENNZ.com, where he now sells all of his designs. Below are 25 of my favourite illustrations, although he has 75+ designs currently on his site. As a t-shirt some of these would be fantastic but even as a standalone illustration or poster they are equally hilarious. Enjoy!
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ILLUSTRATIONS AND DESIGNS BY GLENNZ
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ILLUSTRATIONS AND DESIGNS BY GLENNZ
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ILLUSTRATIONS AND DESIGNS BY GLENNZ
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ILLUSTRATIONS AND DESIGNS BY GLENNZ
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