Strategist Graham Button has written a great piece at Co.Design that explores the problems of over-branding, and explains how too many trivial, low quality choices can drag down the quality of life of the consumer.
Mapping the human genome showed how the internet can play a vital part in collective scientific research. Now more scientists are collaborating – and inviting amateurs and colleagues from other disciplines to get involved.
An infographic by Focus compares the costs of social media vs. its expected upside, using key brands as case studies. The results favor social media (when invested in the way these brands have - with long-term commitment).