Wednesday, July 14, 2010

AGENDA:NYC Starts Next Monday July 19th

The Agenda Show

Agenda Huntington Beach

August 4th & 5th, 2010 (9-6pm)

21500 Pacific Coast Highway
Huntington Beach, CA
Hyatt Regency Hotel
Map it!

Launch Mini-Site

Agenda New York

July 19th & 20th, 2010 (9-6pm)

556 West 22nd Street
New York, NY 10011
Chelsea Art Museum
Map it!

Agenda:NYC x Flexfit - Exclusive Collaboration Hats with In4mation & The Hundreds

In celebration of it's first New York City show, Agenda Tradeshow is releasing three exclusive Flexfit hats - the first hat is designed by Agenda, while the other two have been created in collaboration with two of the industry's strongest brands, In4mation and The Hundreds. The hats feature familiar color-schemes coupled with unique design aesthetics that pay homage to the great city of New York. The hats will be made available in limited quantities and released solely to the NYC tradeshow attendees.

For more info:

Agenda:NYC Launch Party Monday July 19th @ Tenjune

With DJ's JUS SKE and DJ Edski.
Located at Tenjune.
26 Little W. 12th Street
New York, NY, 10014.

For more info:

Nixon makes shit better at Agenda

We make the little shit better. The stuff you have that isn't noticed first, but can't be ignored. We pay attention to it. We argue about it. We work day and night to make the little stuff as good as it can be, so when you wear it, you feel like you've got a leg up on the rest of the world.

New from Nixon this season we've focused on elevating the collection with a comprehensive presentation of new, world-class products. In addition to the exciting new watches come see our new headphone products, The Apollo and The Socket, which bring the noise. Also check out the introduction of The Decker Collection, our premium, women's leather handbags. We will also debut updates to our Phase One luggage collection to keep you traveling in style.

For more info:

ONLY NY Hits Agenda

Quickly becoming known for their simple and classic aesthetic, ONLY NY debuts at Agenda premiering their Holiday '10 Collection. Consisting of a tees, fleece, and headwear, the collection caters to a wide audience.

In addition, a range of new a/o product will be available. ONLY NY is an independent company based out of the Upper West Side of Manhattan, specializing in innovative and quality products released in limited quantities. Made in USA, Printed in NYC.

For more info:

NYC Show Sponsors

Frends comes to Agenda NYC

The Frends crew is packing their bags and heading to Agenda NYC July 19th & 20th. Be sure to stop by the booth to check out the debut of the Fall:Winter 2010 collection.  

For more info:

RockersNYC is coming to Agenda for its' tradeshow debut! 

Since day one, RockersNYC has come out with industry-changing designs and slogans rooted in their deep cultural and musical history. Premiering their Spring/Summer 2010 collection, WILD IN THE STREETS, at Agenda, RockersNYC is paying homage to the roots of streetwear and the subversive Americana. Through the iconography of riotous youth cultures of the past two decades, RockersNYC harnesses the energy that flows through so many diverse movements and directs it at the future of men's fashion. Plus, all our products are made locally in Los Angeles, which means not only support for American businesses, but also unsurpassed quality. Look forward to witnessing a stellar cast of collaborators, including British brands MHI and Fergadelic (Tonite), among others. Our street revolution will be visualized!

For more info:

Deluxe Serving Skateboarding 24/7/365 at Agenda 2010

Deluxe Brands Spitfire, Thunder, Real, Antihero, and Krooked are returning to the Agenda 2010 show to continue serving skateboarding to shops non-stop. With the help of the DLX CAFE and DLX SKATE SHOP CONNECT, shops can get everything they need to connect directly with their customers. Stop by the Deluxe booth for a free cup of coffee, to learn more about the DLX CAFE and SKATE SHOP CONNECT plus see the debut pro model boards from Krooked's Mike Anderson and Real's Chima Ferguson, Thunder's new Chris Cole Pro Truck, and get a first look at the new Spitfire & Antihero Dickies collections for Spring 11.

For more info:

GRN Apple Tree back at Agenda!

We will be showcasing the second installment of the Light Side of the Moon collection.

Sounds, shapes, color, or lack thereof, bring them all together and we speak a subtle language where less is more yet again.

Adding to our furniture collection, we bring you our coffee table. The simple sound waves represent our attire and our furniture.

We are also showcasing limited edition hand print posters.

For more info:

Volcom comes to Agenda!

Volcom is a modern lifestyle brand that embodies the creative spirit of youth culture. The company was founded on liberation, innovation and experimentation while remaining dedicated to the breakdown of established traditions. Volcom's avant-garde approach to clothing and branding has set it apart in the action sports industry and beyond.

Our products (which include streetwear, boardshorts, denim, swimwear, sandals, accessories and outerwear) incorporate a distinctive mixture of fashion and function combined with quality, comfort and athletic performance. The eco-friendly V.Co-Logical Series, the rider-collaborative V.Co-Operative Series and the Featured Artist Series are just few of Volcom's premiere product collections. With designs for men, girls and youth, we create clothing that not only exemplifies our lifestyle, but enhances the ability to live it.

Volcom's perpetually evolving website provides the most complete representation of the brand and its many diverse facets, check it out at

JanSport Collaborates with Five Boutique Retailers to Launch its Right Pack Signature Project

JanSport®, the original outdoor gear Brand that equips people globally with quality backpacks, travel gear and collegiate apparel, today announced its collaboration with five boutique retailers nationwide to unveil its original Right Packs, customized with limited edition patches at select boutique retailers nationwide.

Starting with its iconic 90s leather bottom Right Pack from its Fall 2010 collection, JanSport partnered with five retailers from across the US: Familia Skate Shop in Minneapolis, MN, Kicks Hawaii in Honolulu, HI and Tamuning, Guam, Major in Washington D.C., Maven in Burlington, VT and True in San Francisco, CA, to design one-of-a-kind patches that embrace the culture of each boutique's respective community. The limited edition patches have been applied to JanSport's original Right Pack and will be available for purchase at participating retail locations beginning July 15, 2010.

For more info:

Alife returns to the Agenda Show

Founded in 1999, ALIFE is a New York City-based, multi-tasking, multi-faceted lifestyle driven company.

ALIFE is well known for its curatorial work, creative direction and production of editorial content for books and magazines, art shows, retail concepts, top-tier branded collaborations, and live music events.

Artists curated by ALIFE include Ryan McGinness, Steve Powers, Todd James, RoStarr, Shepard Fairey, Craig Costello, Eric Haze, Kai Regan and Clayton Patterson.

For more info:

Agenda Primer Returns to Huntington Beach in August

After it's successful introduction in January 2010, Agenda is going back to it's low-cost, no-frills roots, bringing you the second installment Agenda Primer. Doubling in it's size, Primer and its media partner, T-World Magazine, showcase a selection of 24 emerging brands that embody the same independent, artistic spirit on which Agenda was founded.

For more info:

Crooks & Castles return to Agenda

For the past 4 years, Crooks & Castles has utilized Agenda as a premier platform to showcase the latest and greatest from the Los Angeles based lifestyle brand. 2010 is no different as Crooks will be premiering its' Spring 2011 Collection alongside an exclusive collaborative New Era Snap Back Hat with Agenda entitled "Evil Agenda".

Since its' conception in 2002, Crooks & Castles has established its' reputation on combining the highest quality materials with edgy design. The brand is founded on the philosophy that "behind every Castle is a Crook". With corruption comes power and this concept is one that is a driving force creatively for the company. From Footwear to Shirts, each Crooks & Castles product serves as a reminder that the brand is within the "Ruling Elite" of today's Streetwear Fashion.

For more info, check out

Agenda to Move to Anaheim in 2011, Adding Snow and Moto Sections

The Agenda Show will move to Anaheim in January 2011, more than doubling its space to meet demand and to make room for new segments, including Agenda Snow and Agenda Garage for motor sport brands, President Aaron Levant said. Agenda in Anaheim Jan. 6-7 will be held at the Anaheim Marriott and encompass 82,000 square feet.

For more info:

Mishka's Global Conquest: An Interview with Co-Founder Gregory Rivera

Agenda's Aaron levant recently caught up with Mishka Co-Founder Gregory Rivera for a quick interview, check it out on our TransWorld blog.

To read the rest of the interview, check out

Stacks Coming To Agenda Huntington Beach this August

Originally started in 2000, Stacks was a brand consructed to embody the creative side of skateboarding, and became an influential part of west coast art and visual culture. Around 2006, Stacks had slipped under the radar. Until 2009, when original founder Michael Leon partnered with skateboarding legend Reese Forbes to relaunch as an authentic skate brand with a new focus on quality, style, attention to detail, and authenticity.

Combining Reese's skating and experience with board performance innovation with the graphic heritage of Stacks, they set out to create products for skateboarders whose taste level is higher than what is currently available in a skateshop.

For more info:

Admission Policy

There is no preregistration necessary for this event. Just bring your Business card and matching ID. That's it! Buyers, distributors and press are admitted into the show for free. Manufacturers, suppliers and non-exhibiting sales reps & non-exhibiting designers must be pre-approved in order to enter Agenda Trade Show. Submit your admittance request prior to the event at If you are approved, you must also pay a $200 fee at the door (CASH ONLY!). No sourcing agents of vertical manufacturers are aloud at agenda. The general public is not admitted into Agenda. Agenda reserves the right to refuse admission to anyone

The Agenda Show